Understanding the Opportunities and Challenges of the Market at the Bottom of the Pyramid
By Elisabeth Rhyne - Published: June 2009

Order your copy today! The microfinance industry has become a model of responsible finance that remains resilient and growing amidst a steep economic down-turn. The growth and increasing purchasing power of the vast global market of low-income people is attracting private sector attention across sectors. In finance, the success of the microfinance movement shows the business viability of financial services for the poor. In her book, Elisabeth Rhyne demonstrates that providing financial services to the poor is a viable business prospect that allows investors to be socially AND financially responsible. Microfinance for Bankers & Investors provides the readers with a road map showing where and how businesses can invest in greater financial inclusion, guided by the stories of companies already leading the way. This project is about encouraging private businesses to engage in financial inclusion. The project was conceived by the private sector members of the UN Advisors on Financial Inclusion, a high-level body formed to continue the work of the United Nations International Year of Microcredit (2005), and financed by Visa, Inc.

Click here to read an excerpt of the book.