Read the Roadmap below or download a PDF version here.
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The Main Idea: |
The frequent gap between access and usage of financial services arises partly from a gap in understanding and addressing the unique needs of BoP customers.
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We already know a lot about financially excluded and underserved people: They lead complex financial lives, use diverse informal tools and often lack trust in formal financial institutions. These realities must shape the design, marketing and delivery of services. |
For a financial service provider to become genuinely customer- centered, top decision- makers need to hear from customers regularly, and organizational purpose and operations should center on creating value for customers. This is not easy, particularly when the business case is unproven. |
Supporting stakeholders can assist providers through research on customers, as well as patient capital and smart subsidies that allow providers to learn about new client segments. |
In order for increased access to financial services to be meaningful for clients, products must effectively address their needs.
The working group’s vision is that in a state of full financial inclusion, clients will be offered a range of products informed by their needs that will assist them to:
Choose, purchase and use transparent financial services that are easy to understand and meet their daily needs, protect them from life’s storms and help them prepare for the future.
This client-based vision is essential for providers and policymakers. In order for financial service provision to be sustainable and to achieve the desired economic effects, expanded “access” must be followed by effective “usage.” The key to usage is product design and delivery that connects with what clients need, want and understand.
This group is examining diverse facets of the challenge of understanding client needs and designing products to fit them:
- Meeting quality challenges: affordability, product fit, transparency, convenience, and reliability
- Increasing the ability of providers to understand clients’ needs and behaviors in a predictive way
- Taking into account how needs change over clients’ lifetimes
- Moving effectively from hot-house innovation to scale
- Reaching all market segments, including those ordinarily overlooked
Working Group Members
Alexia Latortue, most recently, Consultative Group to Assist the Poor (Chair)Anita Gardeva, Senior Analyst, Center for Financial Inclusion (Facilitator)
Ron Hynes, Group Executive, Global Prepaid Solutions, MasterCard Worldwide
Asad Mahmood, Managing Director, Global Social Investment Funds, Deutsche Bank
Olga Morawczynski, Project Manager, AppLab Money, Grameen Foundation
Camilla Nestor, Vice President, Financial Inclusion, Grameen Foundation
Evelyn Stark, Assistant Vice President, Financial Inclusion Lead, MetLife Foundation
Graham Wright, Director, MicroSave
Nicole Zimmermann, Vice President, Marketing, Western Union
FI2020's Roadmap to Inclusion is generously supported by Visa, Inc.